3fivetwo Group strikes Gold at prestigious PANI Advertising Awards

20th, October 2014

3fivetwo Group advertising scooped the top prize for Best Use of Radio in the recent PANI (Publicity Association of Northern Ireland) Advertising Awards for their emotive ‘Ruth’s Story’ advert as part of a campaign for Origin Fertility Care.

3fivetwo Group advertising scooped the top prize for Best Use of Radio in the recent PANI (Publicity Association of Northern Ireland) Advertising Awards for their emotive ‘Ruth’s Story’ advert as part of a campaign for Origin Fertility Care.


3fivetwo Group


The award winning advert was created in collaboration with media agency Adhaus, who brought home the glory at the recent awards ceremony held in Belfast City Hall. The advert aired on U105 in October 2014 as part of a multi-media campaign for Origin Fertility Care – Northern Ireland’s longest established fertility clinic and part of the 3fivetwo Group. The advert featured a real life heart wrenching testimony from a patient who had successful fertility treatment at the Belfast based fertility clinic.

The advert received a tremendous reception in Northern Ireland and took an approach that has previously not been used to address the topic of infertility. Currently 1 in 6 couples in Northern Ireland have problems conceiving.

The advert beat off stiff competition including Translink’s Dublin Day campaign and Firmus Energy amongst others.

The night didn’t end there for 3fivetwo, Adhaus were also awarded a Bronze Award the 3fivetwo Group’s – ‘Because Life Matters’ campaign advert. This advert featured a fun and punchy timeline approach covering all aspects of health from birth to old age in line with the group’s private product offerings from childbirth, to dentistry, through to hospital care and beyond.

Elsie McLoughlin, Group Marketing Manager at the 3fivetwo Group said, “having our work recognised with a gold award at such a highly respected industry awards delights us. We have true confidence that our service offering is gold standard, but acknowledging that our communication of that offering, is also gold standard is of great significance to us. How we treat our clients and how we communicate to our clients and potential clients is central to everything we do”

The PANI awards are internationally recognised and highlight the creative industry and talent based in Northern Ireland. PANI was established in 1958 and is one of the longest running marketing and communications associations in the UK.

A panel of respected Judges included Head Judge, Billy Mawhinney (Agency Quorum), Mike Baker (Outdoor Media Centre), Nick Tomlin (Strategic Partner – Tomlin Bean), Mike Bersin (Advertising Creative Director – UKRD), Graham Elliott (Radio Creativity Consultant), Jonny Maginn (Commercials Director), Farhad Koodoruth (co-founder and MD of Threepipe), Suzanne McElligot (Chief Executive IAB Ireland), Bill O’Brien (film and radio producer).    

To find out more about the 2014 PANI awards – click here

To find out more about Origin Fertility Care – click here


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